Polly Greaves, 18, joined Rubb’s marketing department as a Digital Marketing Apprentice in September 2019. Rubb has previously taken design engineering apprentices, but Polly marks the marketing department’s first foray into apprenticeships.
If you keep up with Rubb’s social media, you’ll already be familiar with Polly’s work. She works tirelessly to keep our Facebook, LinkedIn, Instagram, and Twitter accounts up to date with all our latest news and projects.
We sat down with Polly to see how her first six months at Rubb have been, and what advice she has for prospective apprentices.
What led you to this apprenticeship?
After finishing my GCSEs in 2017, I didn’t really know what I wanted to do next. I decided to attend sixth form to get my A Levels, but still didn’t know what I wanted to do as a career, so the three subjects I chose to take were Media, Sociology and Philosophy and Ethics. My Media Studies A Level taught me what marketing was, and I then knew it was something I was interested in. I applied to university to work towards a Marketing Management degree, but the closer I got to my final exams the more I decided that university was not for me. Speaking to different teachers and looking online, I found a lot of Level 3 courses in digital marketing. Baltic Apprenticeships reached out to me in June of 2019 after my A Levels, which led me to Rubb!
What’s the work and day-to-day experience like?
Most mornings the first thing I check is what’s trending to see if anything can be posted to go alongside this. I schedule and publish posts across our social media channels, as well as post articles to the website, edit images in Photoshop, create new marketing campaigns, and keep my colleagues up to date with the social media calendar so they can engage with the posts.
What’s the best thing about the job?
The best thing about the job is being in a friendly environment where I don’t feel hesitant to ask questions about my role. The support I receive is also great both from my colleagues and my training providers, Baltic. One plus of apprenticeships is that you can work towards your qualification whilst earning, and it gives you that level of experience that you are less likely to get at university.
What stand-out projects have you got involved in so far
One of the stand-out projects I have worked on so far would be creating an Instagram marketing campaign to showcase Rubb’s quality and expertise. I used multiple platforms to publish this and spent a bit of time brainstorming ideas with colleagues and researching trends to try and make the campaign successful, so it was great to see engagement with these posts.
What has been your career highlight to date?
Probably seeing something I posted on LinkedIn get a lot of interaction and activity from some big names within the aviation sector. It was great to see the post do so well and achieve the most engagement of anything posted from Rubb to date on LinkedIn.
How would you describe life as a working digital marketing apprentice?
It’s really enjoyable. Many young people use social media every day and have access to millions of social media campaigns, so being able to utilise this within your work is great.
What did you expect when you started work?
I didn’t really know what to expect, as I had no experience of marketing previously, but my colleagues helped me to fit right in and get started straight away.
Was it what you expected, or did anything surprise you?
I was surprised by how natural I found it to market products that I previously had no knowledge of! I’m not very engineering or construction-minded, so I was pleased at how much I enjoy marketing our services and projects, and I’m definitely surprised now at my knowledge of the engineering industry compared to six months ago!
Is there any advice you’d like to pass on to those about to enter a marketing workplace?
I would definitely advise looking at all of your options. Some people choose to go straight into a marketing apprenticeship straight after their GCSEs, others after their A Levels, or others choose to go to university. Everyone is different so the answer is not the same for everyone, but don’t completely shut off the idea of apprenticeships just because some people expect you to go to university.
What do you think you’ll do next?
After gaining my Level 3 Certificate in Digital Marketing, hopefully I can progress to a Level 4 Marketing program.